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„Nothing is as abiding as change.
If everything should stay the same, everything will have to change."

To accompany and guide change, while defining, preserving and communicating the identities of persons, corporations and brands is the goal of the BrandGuideConsulting.

Rainer Keinath
BA Business Administration (Marketing)
Certified systemic Coach and Change Manager (INeKO)
Trainer and Team Trainer

Coaching Philosophy of
BrandGuideConsulting:

What do coaching and marketing have in common? A brand is defined by values, brands can be described as personalities. People do have personalities and values too. The more character, the more distinctive is the description.

BrandGuideConsulting stretches the common systemic coaching services beyond the offer of aid for solving business matters to the offering of coaching and consulting in the area of personal positioning and personal presentation.

Marketing Consultancy

Change Management

We support you in the development process of a Brand Identity and the market appropriate definition and control of the Marketing-Mix.


"Who aims at a target more accurately, hits the target more precisely"

We offer in times of vastly growing information volumes, increasing economic pressure, crisis and
force to change guidance in the change process for organisations, teams and individuals.

"Only the one who changes constantly can remain true to oneself"